HMH had been a relied-upon name in railway safety for decades. The kind of company that other companies trust, but whose identity hadn't kept pace with the scale or precision of the work they do. The brief was to close that gap: to build a visual system that felt as methodical and exacting as the technology it represents, without losing the sense of an organisation that genuinely cares about the people depending on it.
The identity is built on mathematical calculation, every proportion and interval resolved before a single stroke was committed. A modular logo system, adapting across product families and sub-brands without losing coherence. Blue carries the authority of an institution; yellow signals the parts of the brand that face outward. From product labelling to shipping containers, from wayfinding to employee communications, the logic holds. The proposed logo wasn't taken forward, the client chose to refine their existing mark instead, but the broader identity system was implemented across touchpoints. In 2025, HMH became part of Siemens Mobility, a step that validated exactly the kind of institutional credibility the work was built to project.
